ROAD MAP
· FOUNDED
Founder,
Co-Founder,
Bogdan Vlad
Alex Twin
· Defining the brand's identity
· Final stability tests are made
· Completing performance tests
· First batch is released
· First sampling campaigns in: The UK - UAE, Saudi Arabia and Romania
· Attending the National Wedding Show - London
· First batch sold out
· Five thousand people are getting samples
· Attending Ideal Home Show - London
· Fifteen thousand samples were given
· More than five hundred fragrances sold
· First 5 star reviews are published
· First private showcase on Jersey Island
· Attending Foire de Paris - France
· Over ten thousand people are getting samples
· Sang Noir - Official release
· Testament Collection is now complete
· More positive feedback is published online
· All fragrances are now listed on Fragrantica
· Trademark registration submissions are confirmed
· Attending Beauty World Middle East Expo - Dubai
· Attending Moda Show - Birmingham
· First three retail deals are sealed
· More than three thousand people now own one of our fragrance
· Engaging with new creative masters
· Prototyping a new fragrance
· Miguel Matos (the nose) agrees to create a masterpiece for our house
· Our Official Online Store is officially launched
· 1 year anniversary - One bottle of champagne was opened
· World wide shipping infrastructure
· Entering the US market
· Sang Noir - Sold out
· Second batch of fragrances is getting crafted
· Attending Beauty World Japan - Osaka (sold out)
· Thousand of people are getting samples
· Attending Comptoir Helvétique - Swiss
· Attending Design Week - London
· The first DNA tests are made for Cosmology by AC (Fragrance created by Miguel Matos )
· Stability and performance test are completed
· UK's Intellectual Property Office accepted our trademark submission
· Testament Collection fragrances are now sold in Westfield London
· Attending Ideal Home Show - London (sold out)
· Our house is nominated to attend the most exclusive trade event in the world Masters of Luxury -
The Love Edition
· All packaging, structure and design is updated
· The Official Online Store is updated
· Designing new customer rewarding program
· New communication strategy is defined
· Performance and stability tests for Cosmology by AC is completed
· First celebrity signed fragrance is ready (created by Miguel Matos)
· Preorder campaign
· Designing Testament Exclusives line
· Designing Testament Cosmetics line
· Designing Testament Lifestyle line
· Crafting the new icon fragrance - Cosmology by AC
· Awareness campaign
· PR campaign
· 2 year anniversary - Two bottles of champagnes were opened
· Cosmology by AC Official launch
· Merry Christmas!
· Testament Collection lifestyle launch
· Testament Cosmetics launch
· World tour showcase
· Taiwan flagship store grand opening
· Flagship shops openings in: London / Dubai/ Barcelona /Paris / Los Angeles / Singapore / Cape Town
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